| The story of JM is really the story of a family business. JM got its start in Montreal 30 years ago when Alphonse Battah and his two sons, Robert and Allan, started a small undergarment company. Seeing a gap in the marketplace, they turned their attention towards creating and designing a collection of body fashions for men that would be both stylish and offer optimum comfort and fit. "Up until 15 years ago, men had very little choice when it came to underwear, and frankly, they didn't expect much. That's all changed now", says Robert Battah, President of JM Intimode.
JM burst onto the scene with its bold design vision and today has evolved into one of the world's leading brands of men's underwear offering a broad range of body shapes and fits. And despite all the incredible growth and recognition that JM has earned in the past decade, it is still very much a family business. One that values strong relationships with customers and employees built over many years. "Our principal designer, who has created every single one of our collections, has been working with us for over 18 years", says Angela Crivoi, Marketing Manager for JM. "We value that kind of loyalty, and it's the same kind of loyalty that we give back to our customers. From the very beginning, we have been committed to offering our customers the best quality, and the perfect fit and comfort. All at the best price possible."
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